Client Stories

WEST 90S | $1,625,000 | 2017

Finding more space around the corner

Lauren trades the cooperative she purchased in 2012 for a larger three-bedroom on the Upper West Side.

Lauren's first co-op on West 93rd Street. We implemented a marketing and staging plan to enhance elements unique to its Rosario Candela design.
Two weeks of consistent showings led to a strong offer over our asking price with a quick close, allowing Lauren to proceed confidently with her purchase in a timely fashion.

The Needs

Lauren, a proud Upper West Side resident for over a decade, purchased a high-floor one bedroom on West 93rd Street in 2012 with principal broker Ian Katz. Five years later, she had out grown her first property, and was looking to upgrade to a three bedroom to obtain more square footage with a growing toddler and a close family making extended stays at her home. Lauren retained us to execute a simultaneous sell/buy to accomplish her goals.

The Plan

Our first step was to list Lauren's one-bedroom for sale. We were afforded the opportunity to release our listing to a market with a thin prevailing supply of full-service pre-war one bedroom listings on the Upper West Side. We implemented a marketing and staging plan to enhance elements unique to its Rosario Candela design. Two weeks of consistent showings led to a strong offer over our asking price with a quick close, allowing Lauren to proceed confidently with her purchase search in an expedient fashion.

Lauren hoped to secure a new three bedroom without a gap between closings to avoid multiple moves for her and her daughter. We set our purchase search target to a dozen cross-street section of the Upper West Side as she hoped to remain close by. Aside from more bedrooms and baths, our client sought good light and exposures, a property with little to renovate, and a full-service pre-war building with a friendly, loyal staff.

In the midst of an action-packed search spanning less than a month, we came upon a recently renovated three bedroom, two bathroom co-op on West 96th Street. A product of a clever combination of neighboring units in a pre-war building, the home had ample light and room for Lauren's family. Demand for the home was strong given its price point, but we succeeded in negotiating a discount off of the purchase price. Board approval came swiftly, and after timing the closing to coincide with her sale, Lauren moved 3 blocks north into her new, and larger, home.

Lauren's new cooperative on West 96th Street, home to her renovated three bedroom, two bathroom combination home.
The bright and airy great room in Lauren's new three bedroom, two bathroom home on West 96th Street.

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